The Victoria Secret Fashion show event which comes up annually, as they exhibit famous models who grace the run way with flamboyant lingerie, has been cancelled after more than two decades. The news was confirmed yesterday Thursday by the brand’s parent Company, L Brands. The Chief Financial Ofiicer, Stuart Burgdoerfer said during the company’s third –quarter earnings call that, ‘’we’ll be communicating to costumers, but nothing that I would say is similar in magnitude to the fashion show”… “We think it’s important to evolve the marketing of Victoria’s Secret,” he added.
The first Victoria’s Secret fashion show was aired in 1995. Last year the show fell to its lowest ratings since its creation. This could be due to criticism that has been showered on the company. Some of such criticism is the fact that the company was built on the idea that ‘’sex sells’’. This was ok years ago, but now that people are more sensitive, it is no longer the case as they have been accused of objectifying women and it lack of diversity. In recent years, the company has been losing customers to rivals such as Target, Kohl’s, American Eagle and lingerie startups.
The chief marketing officer Ed Razek made dismissive comments about adding plus-sized and transgender models as he says ‘’we attempted to do a television special for plus sizes…No one had any interest in it, still don’t care’’. When he was asked about including transgender models, he said ‘’ I don’t think we should…the show is fantasy,’’ he added.
Furthermore, in recent years, the CEO of L brands faced scrutiny for his increased tight relationship with the sex offender Jeffery Epstein, who served as Wexner’s financial adviser.”Being taken advantage of by someone who was so sick, so cunning, so depraved is something that I am embarrassed that I was even close to, but that is in the past,” Wexner said.