JetBlue Airline announces cheaper fares but it comes with cheaper amenities.
JetBlue Airline just announce a new and cheaper fare for its passengers also known as basic economy fare. The tickets are less expensive, even though they lack the benefits that come with their regular and more expensive fares.
The airline published this announcement today Tuesday November 12, that they will be introducing a new fare class called Blue Basic. This new and cheaper fare system however, does not have all the comfortable facilities as the regular fare which is more expensive. Some of what is lacking in the new and cheaper fare also known as Blue Basic includes, the advanced seat selection and the ability to change or cancel a flight. These use-it-or-lose-it fares will be introduced on JetBlue’s website today November 12.
Passengers who choose Blue Basic will board last and can only choose a seat during the check-in process, which begins 24 hours before the flight’s departure. The Blue Basic passengers will still have some of the benefits as the non-Blue Basic passengers like, free Wi-Fi, snacks, drinks and seat-back television. Customers can bring carry-ons, and, as with most other classes of tickets, Blue Basic fliers will have to pay for checked baggage.
The Airline JetBlue first announced it would develop a basic economy fare more than a year ago. They said in its third-quarter earnings report that they expecting to generate an additional $150 million in revenue from Blue Basic. The availability of the new fare will “vary by route, date and demand, so not all fares will be offered on all flights,” it said.
Basic economy first began with cheap Airlines like Spirit, before it was later implemented by major airlines, including Delta, United and American Airlines. Joanna Geraghty, the president and Chief Operation’s Officer said in a press release that “our new low fare will be anything but basic, designed to help customers save while still offering the full JetBlue experience”. “This will attract ultra-low-fare seekers to JetBlue, where we can take better care of them than other airlines do.” She added.
